• AppOpti

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450+ Happy App Creators

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450+ Happy App Creators

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Helping App Creators

Helping App Creators

Get More Downloads

HTML5/CSS3 Mastery

Product Design

Branding

Collaborative Team Player

Get More Downloads

HTML5/CSS3 Mastery

Product Design

Branding

Collaborative Team Player

Orange Pyramid
Orange Pyramid
Purple Sphere
Purple Sphere
Blue Cylinder
Blue Cylinder
Turquoise Star
Turquoise Star
Turquoise Star
Lime Green Object
Lime Green Object
Lime Green Object
Yellow Cube
Yellow Cube
Purple Cube
Purple Cube
Purple Cube
Blue Pyramid
Blue Pyramid
Blue Pyramid

Meet Mark with AppOpti

Hi 👋🏼 I'm Mark with AppOpti. Since 2008, I’ve been at the forefront of the web and mobile industry, generating innovative ideas and executing efficient solutions. Over the years, my experience building, launching, and scaling multiple mobile apps, through both successes and failures, has allowed me to adapt, innovate, and develop strategies that can exceed today’s standards.

Hi 👋🏼 I'm Mark with AppOpti. Since 2008, I’ve been at the forefront of the web and mobile industry, generating innovative ideas and executing efficient solutions. Over the years, my experience building, launching, and scaling multiple mobile apps, through both successes and failures, has allowed me to adapt, innovate, and develop strategies that can exceed today’s standards.

Hi 👋🏼 I'm Mark with AppOpti. Since 2008, I’ve been at the forefront of the web and mobile industry, generating innovative ideas and executing efficient solutions. Over the years, my experience building, launching, and scaling multiple mobile apps, through both successes and failures, has allowed me to adapt, innovate, and develop strategies that can exceed today’s standards.

Realizing many app founders were unaware of the significance of App Store Optimization (ASO), I’ve committed to educating them on its importance. My approach emphasizes how ASO drives app success, empowering founders to maximize their app’s potential in competitive markets.

Realizing many app founders were unaware of the significance of App Store Optimization (ASO), I’ve committed to educating them on its importance. My approach emphasizes how ASO drives app success, empowering founders to maximize their app’s potential in competitive markets.

Realizing many app founders were unaware of the significance of App Store Optimization (ASO), I’ve committed to educating them on its importance. My approach emphasizes how ASO drives app success, empowering founders to maximize their app’s potential in competitive markets.

With over 450+ App Founders helped and millions of downloads amassed, my ASO strategies have helped set some new standards in the industry. Peers often label my methods as "Innovative & Insightful," showcasing a proven track record of driving success and delivering results.

With over 450+ App Founders helped and millions of downloads amassed, my ASO strategies have helped set some new standards in the industry. Peers often label my methods as "Innovative & Insightful," showcasing a proven track record of driving success and delivering results.

With over 450+ App Founders helped and millions of downloads amassed, my ASO strategies have helped set some new standards in the industry. Peers often label my methods as "Innovative & Insightful," showcasing a proven track record of driving success and delivering results.

Kind words from Clients

Case Studies

Just Move the ‘X’ to a Word

The client wanted to boost conversions on their main paywall. With one subtle change, users paused to consider the offer rather than instantly closing it by tapping the ‘X’.

Removing Filters to Let Ratings Breathe

Removing Filters to Let Ratings Breathe

Removing Filters to Let Ratings Breathe

I noticed this client’s app had thousands of downloads, but ratings were limited by two filters. Since users loved the app, we removed the filters, letting the prompt appear naturally. The results were profoundly still positive, giving the app a boost in rankings.

Turning Delete Attempts into Profit

Users were uninstalling and reinstalling the app, hoping to reset a timer, only to realize it didn’t work. This presented the perfect moment to introduce an incentive to keep the app and upgrade to Pro, resulting in one of the better incentives of the app to retain the user the first download.

Ignite the Screenshot Flair

Ignite the Screenshot Flair

Ignite the Screenshot Flair

The app had strong potential, but the screenshots weren’t clearly conveying its value. By highlighting key features and refining the personalize visuals of the features, the app saw a steady climb in downloads.

AppOpti Services

01

App Store Audit

01

App Store Audit

01

App Store Audit

01

App Store Audit

Struggling to figure out why your app isn’t performing as expected? AppOpti provides a detailed review of your app store presence, identifying key areas for improvement. From your visuals to metadata, this audit reveals what’s holding your app back. Gain actionable insights to boost visibility, downloads, and user engagement.

Red Pyramid
Red Pyramid

Not sure which keywords will get your app noticed? AppOpti uncovers high-performing keywords tailored to your app and audience. By analyzing trends and competition, we develop a strategic plan to improve your app's rankings. This ensures your app reaches users actively searching for your solution.

Blue Cube
Blue Cube

02

Keyword Research & Strategy

02

Keyword Research & Strategy

Is your app store listing failing to attract users? AppOpti refines your app’s title, description, and tags to make them engaging and search-friendly. With optimized metadata, your app becomes easier to find and more compelling to download. Every word works to maximize visibility and conversions.

Green Cylinder
Green Cylinder

03

Metadata Optimization

03

Metadata Optimization

Feeling overshadowed by similar apps? AppOpti dives into your competition to reveal what’s helping them succeed. We identify trends, strategies, and opportunities to help your app stand out. Use these insights to gain a competitive edge and outpace rivals in your category.

Orange Sphere
Orange Sphere

04

Competitor Analysis

04

Competitor Analysis

Are users visiting your app store but not downloading? AppOpti evaluates your store page to uncover barriers to conversion. From your screenshots to descriptions, we identify changes that turn more visitors into loyal users. Drive downloads with a store page designed to convert.

Purple Circle
Purple Circle

05

Conversion Rate Optimization (CRO)

05

Conversion Rate Optimization (CRO)

Is your onboarding process driving users away? AppOpti reviews your app’s first-time user experience to ensure it’s intuitive and engaging. We provide actionable feedback to help users quickly understand your app’s value. A smoother onboarding flow means higher retention and happier users.

Yellow Heart
Yellow Heart

06

Onboarding Flow Review

06

Onboarding Flow Review

Do users stop at your paywall? AppOpti analyzes your paywall design and messaging to make it more effective and trustworthy. We provide recommendations to balance user experience with revenue goals. A well-crafted paywall can turn hesitant users into paying customers.

Orange Star
Orange Star

07

Paywall Flow Consultation

07

Paywall Flow Consultation

Are your app store screenshots failing to grab attention? AppOpti helps you create visuals that tell a story and highlight your app’s value. Eye-catching and informative screenshots are key to capturing interest and driving downloads. Stand out with visuals that resonate with your audience.

Blue Gem
Blue Gem

08

Screenshot Flow Strategy

08

Screenshot Flow Strategy

Are negative reviews or low ratings hurting your app’s growth? AppOpti creates strategies to address user concerns and improve your ratings. Responding effectively to reviews builds trust and shows users you care. Stronger ratings lead to better visibility and higher downloads.

Lime Green Cube
Lime Green Cube

09

User Review Management

09

User Review Management

Want to expand your app to new markets? AppOpti crafts a localization plan to optimize your store listings for different languages and cultures. From translated descriptions to region-specific keywords, we ensure your app resonates globally. Reach and engage users worldwide with a tailored ASO strategy.

Yellow Pill
Yellow Pill

10

Localized ASO Strategy

10

Localized ASO Strategy

Unsure how to scale your app’s success? AppOpti works with you to build a growth strategy combining ASO, marketing, and product improvements. With a clear roadmap, you’ll understand where to focus your efforts. Take the guesswork out of growth and achieve consistent results.

Pink Gem
Pink Gem

11

Growth Strategy Coaching

11

Growth Strategy Coaching

Not sure which version of your store assets works best? AppOpti helps design and analyze A/B tests to optimize visuals, descriptions, and paywalls. Testing takes the guesswork out of decisions, ensuring your changes are data-driven. Improve performance with evidence-based refinements.

12

A/B Testing Support

12

A/B Testing Support

Lets Work Together!

Tailored Growth Plan

A comprehensive approach to improving your app’s visibility, user experience, and growth. By combining tailored strategies, data-driven insights, and actionable recommendations, it’s designed to help you achieve long-term success in the app store.

Personalized Pricing

Keyword Research & Metadata Optimization (Identify high-value keywords and refine titles, descriptions, and tags)

Competitor Insights (Analyze competitor strategies and identify market opportunities)

Onboarding & Paywall Review (Assess user experience and conversion potential)

Custom Screenshot & Visual Guidance (Enhance app visuals to drive engagement)

A/B Testing Recommendations (Optimize app store assets through testing insights)

Localized ASO Strategy (Tailor keywords and metadata for global markets)

User Feedback & Review Management (Address ratings and improve user trust)

Growth & Retention Strategy (Craft plans to increase user acquisition and loyalty)

Monthly Performance Tracking (Track ASO improvements and provide ongoing adjustments)

Apple Search Ads Optimization (Set up and refine ad campaigns to target high-intent users on the App Store)

Google App Campaigns Strategy (Develop and optimize campaigns to maximize visibility and installs across Google Play and related platforms)

New App Launch Strategy (Create a tailored launch plan to maximize visibility, user acquisition, and retention during your app’s debut)

App-Focused SEO Strategy (Optimize your website and external content to drive organic traffic and app downloads through search engines)

Tailored Growth Plan

A comprehensive approach to improving your app’s visibility, user experience, and growth. By combining tailored strategies, data-driven insights, and actionable recommendations, it’s designed to help you achieve long-term success in the app store.

Personalized Pricing

Keyword Research & Metadata Optimization (Identify high-value keywords and refine titles, descriptions, and tags)

Competitor Insights (Analyze competitor strategies and identify market opportunities)

Onboarding & Paywall Review (Assess user experience and conversion potential)

Custom Screenshot & Visual Guidance (Enhance app visuals to drive engagement)

A/B Testing Recommendations (Optimize app store assets through testing insights)

Localized ASO Strategy (Tailor keywords and metadata for global markets)

User Feedback & Review Management (Address ratings and improve user trust)

Growth & Retention Strategy (Craft plans to increase user acquisition and loyalty)

Monthly Performance Tracking (Track ASO improvements and provide ongoing adjustments)

Apple Search Ads Optimization (Set up and refine ad campaigns to target high-intent users on the App Store)

Google App Campaigns Strategy (Develop and optimize campaigns to maximize visibility and installs across Google Play and related platforms)

New App Launch Strategy (Create a tailored launch plan to maximize visibility, user acquisition, and retention during your app’s debut)

App-Focused SEO Strategy (Optimize your website and external content to drive organic traffic and app downloads through search engines)

Tailored Growth Plan

A comprehensive approach to improving your app’s visibility, user experience, and growth. By combining tailored strategies, data-driven insights, and actionable recommendations, it’s designed to help you achieve long-term success in the app store.

Personalized Pricing

Keyword Research & Metadata Optimization (Identify high-value keywords and refine titles, descriptions, and tags)

Competitor Insights (Analyze competitor strategies and identify market opportunities)

Onboarding & Paywall Review (Assess user experience and conversion potential)

Custom Screenshot & Visual Guidance (Enhance app visuals to drive engagement)

A/B Testing Recommendations (Optimize app store assets through testing insights)

Localized ASO Strategy (Tailor keywords and metadata for global markets)

User Feedback & Review Management (Address ratings and improve user trust)

Growth & Retention Strategy (Craft plans to increase user acquisition and loyalty)

Monthly Performance Tracking (Track ASO improvements and provide ongoing adjustments)

App Store Roast 🔥

The App Store Roast provides a detailed critique of your app store listing, onboarding flow, and paywall design. You’ll get honest, actionable feedback on what’s working, what’s not, and how to improve. Perfect for app creators looking to gain clarity on their current strategy and make impactful improvements.

$69

Title and Subtitle Analysis (Evaluate the effectiveness and relevance of your app's title and subtitle)

Title and Subtitle Analysis (Evaluate the effectiveness and relevance of your app's title and subtitle)

Title and Subtitle Analysis (Evaluate the effectiveness and relevance of your app's title and subtitle)

Description Optimization (Review the clarity, structure, and persuasiveness of your app description)

Description Optimization (Review the clarity, structure, and persuasiveness of your app description)

Description Optimization (Review the clarity, structure, and persuasiveness of your app description)

Visual Asset Alignment (Ensure your screenshots, icons, and videos match your listing’s message and target audience)

Visual Asset Alignment (Ensure your screenshots, icons, and videos match your listing’s message and target audience)

Visual Asset Alignment (Ensure your screenshots, icons, and videos match your listing’s message and target audience)

Ratings and Reviews Audit (Analyze user feedback trends and their impact on store performance)

Ratings and Reviews Audit (Analyze user feedback trends and their impact on store performance)

Ratings and Reviews Audit (Analyze user feedback trends and their impact on store performance)

Competitor Comparison (Insights on how your app stacks up against key competitors)

Competitor Comparison (Insights on how your app stacks up against key competitors)

Competitor Comparison (Insights on how your app stacks up against key competitors)

Onboarding Flow Feedback (Assessment of the first-time user experience for clarity and engagement)

Onboarding Flow Feedback (Assessment of the first-time user experience for clarity and engagement)

Onboarding Flow Feedback (Assessment of the first-time user experience for clarity and engagement)

Paywall Design Analysis (Suggestions to optimize conversion rates and user trust)

Paywall Design Analysis (Suggestions to optimize conversion rates and user trust)

Paywall Design Analysis (Suggestions to optimize conversion rates and user trust)

Need something more?

Need something more?

We craft custom plans to fit your app's specific needs. Contact us!

We craft custom plans to fit your app's specific needs. Contact us!

ASO App Performance Articles

How to Increase App Retention and Ratings
in the Apple and Google Play Stores

How to Increase App Retention and Ratings
in the Apple and Google Play Stores

How to Increase App Retention and Ratings
in the Apple and Google Play Stores

Learn effective strategies to boost app retention and ratings, enhancing user engagement and visibility in app stores.

Boost Downloads Now with
Badass Screenshots.

Boost Downloads Now with
Badass Screenshots.

Screenshots are the window shopping of the App Store world. They capture our attention, tell stories, and share insights.